We Won!
Friday, February 26th, 2010
Bluecube won top honours for “Best Web Design & Development Agency” at the prestigious Digital Marketing Awards in the Crowne Plaza, Dublin, last night. What makes this award particularly gratifying is that rather than focus on any one campaign this award recognises “strong visual and interactive designs, innovative interfaces and original creative concepts” across our full portfolio of clients throughout the year.
In what proved to be a hugely successful night for Bluecube, we also picked up a gold for “Best in Social Media & Networking” (BT Experiment) and silvers for “Best Viral” (Sony Ireland) and “Best Digital Advertising/Marketing Agency”.
Launched in 2003, the Digital Media Awards seek to reward excellence and innovation in the digital media industry.
STEMS Sells!
Thursday, February 25th, 2010
Almac Pharmaceuticals, a leading drug development company, required a fully integrated campaign to promote their revolutionary new software package – STEMS (Shipping Temperature Electronic Monitoring System). The system provides fast and accurate temperature monitoring on drug shipments, saving time and money.
Creatively, we needed to immerse ourselves in the world of pharmaceuticals, understand the product and speak directly to a niche audience in their language using a conversational tone that resonated authority and friendliness.
The campaign, which has just gone live, included a microsite and demo, online display campaign, email campaign, leaflets and press ads.
Bewley’s Fairtrade Warriors
Monday, February 22nd, 2010
The “Big Swap” Fairtrade Fortnight kicks off today and runs up to Sunday March 7th. It is hoped that in this time people will swap their normal groceries for Fairtrade equivalents and help improve the quality of life for producers in developing countries.
Bluecube are helping Bewley’s support this initiative through a social media campaign incorporating a Facebook quiz. You can take the quiz here and discover if you are a Fairtrade warrior, foot soldier or double agent…
Most Promising New Campaign!
Friday, February 12th, 2010
With the upcoming 2010 Meteor Ireland Music Awards the talk of the airwaves, Meteor asked us to promote a new category “Most Promising New Artist” and get people voting for their favourites. As the title implies, this was to be a campaign promoting raw, authentic talent before they get snapped up by a big name label. (more…)
(Short) Breaking News
Friday, February 12th, 2010
Whether it’s Belfast’s Film Festival, Derry’s Jazz Festival, St. Patrick’s Day parades or cycling in the Sperrin’s, there’s something for everyone in our Spring Campaign for the Northern Ireland Tourist Board. Tying into the ‘Relax, Rejuvenate and Refresh’ through the line concept, we created an interactive microsite to encourage visitors to explore the full range of compelling experiences available and subsequently book a short break in Northern Ireland. We also built a ‘relaxing’ retro game, offering free entry into our short breaks competition.
If you’re due a bit of R&R or even R&R&R, then go to www.discovernorthernireland.com/spring
What has Ruairi been up to?
Tuesday, December 22nd, 2009
Bluecube’s growing influence on the digital landscape of Ireland is typified by the regular requests that flood the inbox of our Media Director, Ruairi McNally. 2009 was a busy year for Ruairi as he popped up in digital debates and publications all over the country to give his two pence worth. (more…)
Christmas comes early…
Tuesday, December 22nd, 2009
Tis the season to be jolly… and we have every reason to be with the news that we’ve been nominated for not 1, not 2, but 5 Digital Media Awards. We picked up a Best Viral nomination for our work with Sony Ireland (AC/DC Rock n Roll Train) a Best Social Media/Networking nomination for the BT Experiment and a Best Online Impact nomination for Ulster Bank. Not only has our client work been recognized this year but we’ve also been nominated for Best Digital Advertising/Marketing Agency of the year and Best Web Design/Development Agency. (more…)
New Clients
Tuesday, December 22nd, 2009
December’s been a tad busy. Following a competitive tender process which saw Bluecube up against some of Ireland’s other leading digital agencies, we have been appointed to Bord Na Mona’s digital agency roster, we’re very excited to be part of this iconic Irish brand’s digital future. And after another highly competitive pitch, we’re delighted to have been chosen by MSD Ireland to develop integrated engagement strategies for MSD, one of the world’s Biologic leaders. Both appointments come at the end of a highly productive quarter where Bluecube also developed bespoke digital engagement campaigns for the likes of Jameson and AXA spanning display through to conversation marketing. More good news in January. So, here’s to an even more engaged and engaging 2010.
Who’s the DADI?
Tuesday, December 1st, 2009
Friday the 13th of November proved anything but unlucky for Bluecube as the 2009 DADI awards were announced in Leeds. The DADI’s (Drum Awards for the Digital Industries) are the leading UK awards for digital design and online strategy. Beating off stiff competition from HTC Europe, ITV, BBC and Shakespeare Country, our campaign for Sony Ireland to promote AC/DC’s Black Ice Album and Tour used key radio DJs, music bloggers and social networks as key influencers to seed out our incentivised message and fans flocked to the microsite to personalise their ‘Angus’ uploads.
What caught the eye and really brought this campaign to life was the slick flash design, stylized graphics and 3-D video animation that allowed the user to become the real star of the show. We were narrowly beaten off the top spot in the category by the Cadbury ‘Eyebrow’ campaign, which was heavily promoted on the back of their TV commercial.
“AC/DC have a notoriously hard to reach fan base, having long resisted venturing into the digital landscape. We are particularly proud and delighted that Bluecube managed to engage and connect with the die-hard AC/DC fans without compromising the core ethos of the group”
Eithne Mooney, Sony
View the award winning work here - www.acdcrockandrolltrain.com