(Short) Breaking News
Friday, February 12th, 2010
Whether it’s Belfast’s Film Festival, Derry’s Jazz Festival, St. Patrick’s Day parades or cycling in the Sperrin’s, there’s something for everyone in our Spring Campaign for the Northern Ireland Tourist Board. Tying into the ‘Relax, Rejuvenate and Refresh’ through the line concept, we created an interactive microsite to encourage visitors to explore the full range of compelling experiences available and subsequently book a short break in Northern Ireland. We also built a ‘relaxing’ retro game, offering free entry into our short breaks competition.
If you’re due a bit of R&R or even R&R&R, then go to www.discovernorthernireland.com/spring
What has Ruairi been up to?
Tuesday, December 22nd, 2009
Bluecube’s growing influence on the digital landscape of Ireland is typified by the regular requests that flood the inbox of our Media Director, Ruairi McNally. 2009 was a busy year for Ruairi as he popped up in digital debates and publications all over the country to give his two pence worth. (more…)
Christmas comes early…
Tuesday, December 22nd, 2009
Tis the season to be jolly… and we have every reason to be with the news that we’ve been nominated for not 1, not 2, but 5 Digital Media Awards. We picked up a Best Viral nomination for our work with Sony Ireland (AC/DC Rock n Roll Train) a Best Social Media/Networking nomination for the BT Experiment and a Best Online Impact nomination for Ulster Bank. Not only has our client work been recognized this year but we’ve also been nominated for Best Digital Advertising/Marketing Agency of the year and Best Web Design/Development Agency. (more…)
New Clients
Tuesday, December 22nd, 2009
December’s been a tad busy. Following a competitive tender process which saw Bluecube up against some of Ireland’s other leading digital agencies, we have been appointed to Bord Na Mona’s digital agency roster, we’re very excited to be part of this iconic Irish brand’s digital future. And after another highly competitive pitch, we’re delighted to have been chosen by MSD Ireland to develop integrated engagement strategies for MSD, one of the world’s Biologic leaders. Both appointments come at the end of a highly productive quarter where Bluecube also developed bespoke digital engagement campaigns for the likes of Jameson and AXA spanning display through to conversation marketing. More good news in January. So, here’s to an even more engaged and engaging 2010.
Who’s the DADI?
Tuesday, December 1st, 2009
Friday the 13th of November proved anything but unlucky for Bluecube as the 2009 DADI awards were announced in Leeds. The DADI’s (Drum Awards for the Digital Industries) are the leading UK awards for digital design and online strategy. Beating off stiff competition from HTC Europe, ITV, BBC and Shakespeare Country, our campaign for Sony Ireland to promote AC/DC’s Black Ice Album and Tour used key radio DJs, music bloggers and social networks as key influencers to seed out our incentivised message and fans flocked to the microsite to personalise their ‘Angus’ uploads.
What caught the eye and really brought this campaign to life was the slick flash design, stylized graphics and 3-D video animation that allowed the user to become the real star of the show. We were narrowly beaten off the top spot in the category by the Cadbury ‘Eyebrow’ campaign, which was heavily promoted on the back of their TV commercial.
“AC/DC have a notoriously hard to reach fan base, having long resisted venturing into the digital landscape. We are particularly proud and delighted that Bluecube managed to engage and connect with the die-hard AC/DC fans without compromising the core ethos of the group”
Eithne Mooney, Sony
View the award winning work here - www.acdcrockandrolltrain.com
Carling Presents an Evening of Football Legends
Wednesday, November 25th, 2009
For many, football is almost a religion; such is the devotion and passion aroused. As Bill Shankly once famously said, “Football is not a matter of life and death, it’s far more important than that”. Tapping into this fanaticism for Carling, we have developed an online platform to promote a series of events for football fans to meet and quiz their football heroes of today and yesteryear in the Carling Presents an Evening of Football Legends series. Our objective was to spark debate and conversation and to bridge a tangible link between the bar and the terrace.
Hosted by Jackie Fullerton, a football legend in his own right, all twelve Premiership clubs will have a dedicated evening of footie banter over the coming weeks and months which we will record, edit and post online. With registration for these events in hot demand, many fans have uploaded comments, questions and nominations for who they feel is their greatest club ambassador and legend, inspiring real conversations and online engagement.
View the site here - legends.carlingpremiership.com
Let’s drink to an Irish success story…
Friday, October 23rd, 2009
Bluecube are proud to unveil the new Bewley’s website.
With Bewley’s being an iconic brand with a uniquely Irish DNA, the engagement opportunity was to deliver a robust, rewarding and interactive consumer experience that supports the Bewley’s brand values of daring innovation, excellence and warmth. So if you’ve got 5 minutes to spare, brew up a cuppa, put your feet up and have a browse. (more…)
Fresh Acclaim for Bluecube
Thursday, October 1st, 2009
Bluecube Interactive’s recent campaign for BT – The BT Experiment - stole the show at the UK’s ‘Fresh’ Digital Awards in Manchester last night, pinching the coveted “Freshest Big Idea” award from a field that included a host of top UK digital shops.
The Dublin and Belfast based agency’s unique ‘Engagement Idea’ saw Newry boy John Fitzsimons placed in a very public BT-powered environment – a retail unit in a busy Belfast location – 24/7 with only social media to interact with the outside world garnered huge online and off-line buzz over it’s month long duration, turning John into a local celebrity and elevating the quality of the BT consumer offer in the process.
Heather Kennedy, Deputy Managing Director of Bluecube explained: “We pulled inspiration from reality TV, harnessed the power of social buzz and delivered a real time experience. All these aspects made The BT Experiment truly compelling to the audience. We recruited from their ranks. And this in turn grew a passionate daily audience, who interacted directly with John, whose antics, perspectives and content formed the central element of the campaign’s story. All this was powered by BT products and technology – a point not lost on the audience”.
David Beck, Head of Marketing Communications, BT said: It’s a healthy barometer of the state of marketing in Ireland and a welcome endorsement of BT’s marketing engagement strategy on the Island of Ireland .
The campaign was notable for it’s all-Ireland transmedia strategy, while anchored and experienced online, the idea went ‘analogue’ with national media coverage from RTE, The Irish Times and UTV. Said Kennedy of Bluecube “By mashing up traditional media tactics with the emerging power of social media we delivered long tail engagement strategy that went beyond the traditional-digital creative divide – the idea came to life via this engagement, not simply brand messaging.”
The Nominations keep (rock &) rolling in
Wednesday, August 19th, 2009
Our AC/DC Rock and Roll Train for Sony has been nominated in the DADI Awards under the ‘Best Entertainments Website, Game or Campaign’ category. All will be revealed on November the 13th (yep, it’s a Friday but it’s got to be lucky for someone!) (more…)