Best of Class in Online!

Thursday, April 29th, 2010

More good news this week! Two of our clients, National Trust and the Northern Ireland Tourist Board have been shortlisted for the Best Online Marketing Programme in the CIM awards.

National Trust has been nominated for it’s “Picture Yourself” Campaign, which ran from October 2008 to December 2009. The aim of the campaign was to position the National Trust as a place that has “something for everyone”, that provides “things to do” and “ways to get involved”.  Online was at the heart of this strategy, a first for National Trust and a brave decision with strong above the line and below the line activity raising awareness and providing support.

NITB has been shortlisted for their 2009 online strategy which took place across 3 seasonal bursts of activity – spring, summer and autumn/winter. We were tasked with creating a campaign that promoted and grew short breaks and day trips to and within Northern Ireland. Working closely with our parent company AV Browne, we created a highly cohesive and integrated campaign, aimed at increasing user interaction and recall.

We’re delighted to have reached the final stage of what will be the 11th Annual Marketing Awards and look forward to the ceremony on 23rd September with fingers crossed for both shortlisted entries!