Carling Presents an Evening of Football Legends

Wednesday, November 25th, 2009

For many, football is almost a religion; such is the devotion and passion aroused. As Bill Shankly once famously said, “Football is not a matter of life and death, it’s far more important than that”. Tapping into this fanaticism for Carling, we have developed an online platform to promote a series of events for football fans to meet and quiz their football heroes of today and yesteryear in the Carling Presents an Evening of Football Legends series. Our objective was to spark debate and conversation and to bridge a tangible link between the bar and the terrace.

Hosted by Jackie Fullerton, a football legend in his own right, all twelve Premiership clubs will have a dedicated evening of footie banter over the coming weeks and months which we will record, edit and post online. With registration for these events in hot demand, many fans have uploaded comments, questions and nominations for who they feel is their greatest club ambassador and legend, inspiring real conversations and online engagement.

View the site here - legends.carlingpremiership.com