Highway to Hell…
Monday, April 19th, 2010
To celebrate the launch of the AC/DC Iron Man 2 soundtrack, Sony Ireland asked us to follow up our award winning campaign for AC/DC last year and promote the movie soundtrack with a competition to win the band’s memorabilia. So we challenged AC/DC fans everywhere to prove they know their ‘Highway to Hell’ from their ‘Whole Lotta Rosie’ and to prove it by naming all the AC/DC classics in the movie trailer. The competition lived on the Sony site and we promoted it with YouTube pre-rolls and a PPC campaign targeting both the band’s and the movie’s fans.