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BT REINDEERS ON THE RUN

You decide the plot. You write the script.

Bluecube had some fun at Christmas with the launch of BT Total Broadband "Reindeers on the Run" in conjunction with Belfast's "Bigger Breakfast" on City Beat 96.7fm. A first for all involved, this radio drama invited listeners to contribute their thoughts and ideas to build the story and help write the script. The 10 episode drama unfolded every morning at 8.30 during the two weeks leading up to Christmas.

Bluecube developed a web based platform, www.reindeersontherun.co.uk to facilitate listener interaction. The site includes a 'listen again' feature, a podcast download option, and a blog facility to encourage listener help in building the story and shaping the radio drama. The show was supported with online advertising, posters, flyers, on street promotions and live feeds on City Beat 96.7fm. Visit www.reindeersontherun.co.uk for more.

Click here to view the SITE