STEMS Sells!
Thursday, February 25th, 2010
Almac Pharmaceuticals, a leading drug development company, required a fully integrated campaign to promote their revolutionary new software package – STEMS (Shipping Temperature Electronic Monitoring System). The system provides fast and accurate temperature monitoring on drug shipments, saving time and money.
Creatively, we needed to immerse ourselves in the world of pharmaceuticals, understand the product and speak directly to a niche audience in their language using a conversational tone that resonated authority and friendliness.
The campaign, which has just gone live, included a microsite and demo, online display campaign, email campaign, leaflets and press ads.