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Hastings Email Strategy
After a few years of designing and coding emails for Hastings Hotels, we sat down with their marketing team at the end of 2010 and devised a strategy to maximise this channel. This strategy revolved around first getting to know the audience (almost 60k of random sign-ups were already in place), then tailoring and targeting them with scheduled emails containing news, offers and information that clearly have their interest. This immediately resulted in improved open rates, click-throughs and bookings.
