CAMPAIGN MANAGEMENT

We use proven Dart solutions from Double Click for the targeting, sequencing, tracking and management of all online advertising campaigns.

This system allows us to provide professional metrics such as: how many people viewed the ads, how many people interacted with the ads, how many people clicked on them. More importantly we can also report on post-click activity - we can tell what pages on the web site the online user has clicked through, identify pathways through the site and track the contribution of online ads to revenue generation and other web site based actions - all extremely valuable marketing intelligence that allows the client to streamline their processes on the web site.

Furthermore we combine our expertise of media buying and ad-serving with our studios ability to provide the best in online creative, from interstitial to fully interactive ads.

Lately Bluecube has been involved in devising behavioral targeting that allow to serve ads depending on the prospects/consumer profile and previous ads exposure.

WEB TRAFFIC ANALYSIS