WEB TRAFFIC ANALYSIS

Bluecube Interactive employs enterprise-class analytics technology from WebTrends to monitor and analyse web traffic and consumer behaviour for clients such as Boylesports, Canada Life, and Jameson. Rather than traditional log analysis, Bluecube favours User Scenario Analysis, which best suits ROI analysis and Web 2.0 scenarios. This allows sophisticated reporting on customer behaviour and conversion, alongside traditional usage metrics. We can then use our vast online experience to interpret the findings and recommend changes to site design, navigation, content positioning, and action orientated page sequences. Our goal is always the same: to maximise the user experience and strengthen brand appeal while achieving improved conversion rates.

Where the client budget and site revenue do not justify full behavioural reporting, Bluecube can implement cost-effective solutions such as simple log analysers or Google Analytics.

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