MEDIA PLANNING AND BUYING

As one of Ireland's largest digital media purchasers, Bluecube have an extensive portfolio of domestic and international digital media platforms. Our dedicated digital media planning specialist has invaluable knowledge about industry trends, choosing the best ad formats for the right websites, and compiling the optimal media plan for each client campaign.

We provide tailored media solutions that achieve the optimum reach and frequency to the target audience, all with minimum wastage and significant media savings. A rolling research programme within the media department continually updates the portfolio of websites that may be employed in client campaigns.

Through the use of sophisticated campaign management software by DoubleClick, we target tailored ads at users on specific web platforms based on their geographical location, their internet connection speed, the time of day they are online, and their previous exposure to the online campaigns or to related web sites. This allows the ad creative to be completely tailored to each target audience and to complement the platform on which it is placed.

Finally, our dedicated media specialist has access to the AV Browne Group media buying team to help integrate online advertising media spent within cross-media budgets.

EMAIL MARKETING