SEARCH ENGINE OPTIMISATION

The fundamental tool of opportunistic e-marketing - our Search Engine Optimisation programme focuses on the optimisation of the text on our clients' webpages, the meta description and meta tags for the website, and the images contained therein. This optimisation comes from an understanding of our client's core business and the industry in which they operate allowing us to identify the current trends, key requirements of the industry, and buzz words etc. This is an incredibly valuable exercise, one easily implemented during the reconstruction of a website. Bluecube provides a standard service as standard in the production of websites, most recently Jameson International (Irish Distillers), this encompass search engine optimised coding and best practice. Bluecube also offer more strategic services for industries were organic listing is an essential part of the marketing mix: Travel, Consumer Finance, Telco. Strategic campaign take into account user search word stats, competitors behaviour, search engine popularity, and consist in the constant tweaking of copy to allow the best performance in search engines. Our S.E.O. package also includes monthly reporting on Search engine visibility and recommendations for better performance.

SEARCH ENGINE MARKETING