A Meteoric Success
Client: Meteor Tags: Design, Facebook
Meteor asked for a social media strategy to launch their Facebook presence and announce their new core brand proposition, ‘Your Social Network’. Harnessing Meteor’s uniquely Irish USP and playful tone of voice we created Facebook ads, polls, ‘become a fan’ and built several apps with the dual purpose of attracting new friends and supporting offline campaign offers. Our ‘Kiss, Tag & Tell’ drew in pictures from Facebook photo albums with a tailored quiz.
The ‘Search for Ireland’s Social Network King/Queen’ supported Meteor’s offer of free internet usage and the ‘How Well Do You Know Your Friends’ app supplemented this and advertised Meteor’s Top Up offer of free credit. All our apps had competitive elements and prizes with simple and engaging playful mechanics to entice participation and spread Meteor’s presence virally with positive feedback & comments. As it stands, the fanpage already leads the telecoms industry, outnumbering the longer established fanpages of O2 Ireland, Vodafone and 3 with over 13,500 friends and counting.