AXA Christmas Twitter Campaign

Client: AXA   Tags: Campaign, Twitter

Social networking to improve road safety – AXA Christmas Twitter Campaign

The Christmas period is a notorious accident black spot on our calendar. Although the last couple of decades has seen significant improvements, the combination of icy roads, office parties and the mad rush to do some last minute shopping still results in occasional tragedy on our roads. To support AXA’s stance on this issue, We have set up a road safety awareness presence on Twitter and Facebook to generate debate and discussion on what we can all do to improve the safety of our roads this Christmas.  Join the conversation at twitter.com/AXA_ie