Jameson Movieoke
Client: Jameson Tags: Video, Website
The Brief
We were approached by Jameson to develop a website to showcase their sponsorship of the Belfast Film Festival and reach a younger audience by developing an interactive campaign which would sit well within the above the line promotional campaign. The objective was to promote Jameson and the Belfast Film Festival on a new interactive platform to a wider target audience.
The Solution
Our starting point on this project was the passion people had for cinema and movies, Top 100 favourite films is a popular TV debate. This inspired the idea for a ‘movieoke’ competition was to record members of the public acting out their favourite movie scenes at promotional events. Inspired by viral sites such as YouTube, Bluecube designed a website to categorise and host these short films and introduced the element of a competition where members of the public could vote for their favourite act, with prizes for the most popular. We styled the website around the Jameson brand identity and introduced a number of interactive elements. The response rate and feedback from the website was huge, with some entrants even enjoying their ‘15 minutes of fame’ with recognition on the street!