Lidl’s Big Trolley
Client: Lidl Tags: Design, Facebook, Flash
To celebrate Lidl’s 10th birthday celebrations in Ireland and to announce their online presence, the Lidl Big Trolley game was built to recruit friends to their Facebook page. The simple and deceptively addictive price-guessing game mechanics reinforced the brand’s low prices. Daily prize vouchers ensured repeat visits leading up to the grand prize of a holiday. Supporting viral activity included Lidl’s ‘Reeling through the Years’ photo uploads of significant events over the last decade Photoshopped to reveal a surprising Lidl presence.
Raising the fan base from nought to 9000+ friends, Bluecube’s facebook fan page launch strategy for Lidl Ireland has helped the retailer challenge Marks & Spencer Ireland as the first food retailer on the Irish social networks. It is expected that Lidl will be number one before the end of the summer.