Meteor Reindeer Chronicles
Client: Meteor Tags: Bebo Profile, Video
The Brief
The Christmas campaign is a key time for Meteor and so we wanted to ensure that we spoke to the target audience in a way that was seasonal, fresh and engaging. The brief was to take the above the line campaign and develop it online continuing with Meteor’s warm, Irish, tongue in cheek humour.
The Solution
We took two talking Reindeer from the TV campaign and developed two distinct characters: Liam and Tim. Liam’s character (every young Irish male at heart with an inclination towards laziness and rebellion) was developed so that he would become our online advocate. He would direct users to buy online, so that he wouldn’t have to pull all the Meteor phones on the sleigh. He was savvy enough to align his work protestations behind the growing popularity of ‘Environmental’ and ‘Animal Rights’ issues, although his real motivations were always apparent. Like all the great comic teams Liam needed a straight laced sidekick, enter Tim, the rookie. Having never pulled a sleigh before ‘professionally’, Tim would be overly keen and enthusiastic; Tim would be used in our standard formats to showcase the phones.
We developed the brief online to showcase the two characters, this included live management of Liam and Tim’s Bebo profiles and unique ad formats. We created a mini series of 5 episodes called ‘The Reindeer Chronicles’ filmed in Prague. The campaign also included a Bebo homepage takeover and the Reindeer’s very own Xmas factor entry: the Reindeer Protest song.
Visit Tim the reindeer’s profile