NITB Valentine’s Day
For some Valentine’s Day is a day for flowers, chocolates and candlelight dinners. For others it’s a hot air balloon ride, cloud surfing or ‘Zorbing’ down the slopes in a giant beach ball! To promote Northern Ireland as a short break destination for the Northern Ireland Tourist Board, we showcased all the breathtaking, romantic and oddball experiences on offer for this year’s Valentine’s weekend.
We built a personalised ‘loved up’ ecard for partners to drop each other Valentine hints, incorporating Facebook Connect updates and directing traffic to the campaign microsite where accommodation could be booked. If Casanova is your middle name, you might want to check out the site.