Offer of a Lifetime
Client: Meteor Tags: Bebo Profile, Microsite, Online Advertising
Brief
The kooky ‘Magic Mobile Genie’ was the star of Meteor’s through the line campaign to encourage their prepay customers to avail of their new ‘Offer of a Lifetime’. Our task was to create an online presence and drive acquisitions to their online store.
The Solution
We gave users an opportunity to fully interact with the Meteor brand experience without heavily branding the elements themselves. We created an interactive suite of ‘fake’ ads offering surreal ‘Offers of a Lifetime’ linked to a microsite, which clicked through to the Meteor store. We also created social network profiles (with live management) for the Genie on Bebo, Facebook and MySpace and invited users to add the campaign widget to their profile.
The live management of the character’s Bebo profile, proved a key brand befriending tool. Marriage demands, requests for his ‘magical’ costume and declarations of love followed!
The added value with the digital strategy was that it communicated with the target audience on their channels and on their terms bringing the Magic Mobile Genie to life, achieving lasting impressions with Meteor’s Prepay audience.